Carbon Balanced Paper

What is Carbon Balanced Paper?

Carbon Balanced Paper, already being proudly used by thousands of organizations in Europe, is now available on any paper product manufactured in North America.

A paper becomes Carbon Balanced when the average emissions associated with its production are offset by global conservation charity World Land Trust (WLT).

WLT achieve this by protecting threatened habitats that would otherwise have been lost, avoiding the release of stored carbon. This also enables the regeneration of degraded habitats, which gradually re-absorb atmospheric CO2.

These habitats are being destroyed or degraded at an unprecedented rate, releasing stored carbon into the atmosphere and contributing to between 10 and 20% of global greenhouse gas emissions.

Why is this important?

Taking positive action and choosing Carbon Balanced Paper helps combat global warming and achieve your corporate social responsibility goals.

Businesses, governments and the public sector, along with consumers, employees and stakeholders are increasingly focused on reducing their environmental impacts.

Carbon Balanced Paper is a simple choice that will reduce the carbon impact of your paper and printed communications, quantifying the amount of CO2e balanced and the area of high conservation value land preserved.

66% of global consumers say they’re willing to pay more for sustainable brands (Nielsen)
57% of young people in the US say they would be more loyal to a brand that was reducing its carbon footprint (Carbon Trust)
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